The Indian television industry has seen a massive change in the last few years in terms of content play. While the fiction space has attempted to experiment, old cookies have, time and again, tasted delicious. News as a segment is still popular, yet facing a challenge from social media, pertaining to immediacy of information. The web entertainment mushrooming has also impacted content consumption patterns.
The Indian TV industry is at the threshold of a paradigm shift in the way content is being disseminated and consumed in India. In such a scenario, how will the medium evolve? How well will it straddle the imminent changes and face up to challenges, to stride into a future where it is still the de facto leader in the realm of Indian entertainment? What content will work in the future? The best in the TV business come together to discuss and debate.
Post conference, we recognize the best efforts in television content creation, as we award industry leaders across categories based on performance metrics as per BARC data, making it the most credible, transparent and revered recognition.
Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
With a panel that is currently being scaled up to 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.
Web entertainment has increased its reach and influence in India considerably with the mushrooming of OTT payers and individual content creators using Youtube, Facebook, MCN networks and other means to showcase their creativity.
In India Web Fest, we bring together the best of creative and business minds from the web entertainment ecosystem who will debate, discuss, deliberate and motivate to make the space more vibrant and impactful.
From CEOs, CMOs and COOs to digital content bosses to innovative content creators, marketers and media professionals: the best in web entertainment business comes under one roof.
The digital content ecosystem has mushroomed over time, thanks to its acceptance by the audience, and diversity and freedom in storytelling. There are individual content creators who have gone viral on solo merit, drawing in hordes of audiences.
On the other hand, deep pocket OTT networks have upped the ante, and doled out shows and series aiming to capture majority market share.
IWM Digital Awards recognizes content creation excellence in the dynamic digital space, and acknowledges the best in the business. This is India's first B2C digital awards. Red carpet is laid, jury is set up, mass voting for favourites, scintillating performances, who's who of digital space attending, et al.
IWMBuzz (earlier known as IndianWikiMedia), is an online publication which covers the Indian television and web entertainment ecosystem, apart from curating & executing own events and weaving web originals for own and third party platforms.
IWMBuzz is Google News Publisher verified and has over a million readers spanning over 150 countries.
Some of our partners include Colors, Voot, SonyLIV, Viu, Sony TV, BPCL, Applause Entertainment, AltBalaji, among others.