Hiren Gada is the CEO of Shemaroo Entertainment Limited. Before being named CEO in March 2018, Hiren joined Shemaroo Entertainment as the Vice President in 2002. He established and led the team for content syndication and distribution of DVDs in the international front. He was instrumental in setting up many new business segments, which are an integral part of the company today. Under his leadership, Shemaroo became one of the early adopters of YouTube for monetization in India. Hiren also guided Shemaroo Entertainment throughout the period it was listing on the stock exchange. He has been at the helm of driving both corporate and financial growth, digital direction, strategy, and the transformation of the company from a family run business to a professional corporate firm. Hiren is keenly associated with organizations such as ‘Indian Council of Impex for Films & TV Programmers’ and ‘The Film & Television Producer’s Guild of India Ltd’. He is also a public speaker and represents the company at various Indian and International events like MIPCOM, IMC, FICCI, CII, CASBAA and TiE in USA. Hiren has been recognized as the ‘CEO of the Year’ at Future Leader Summit and Awards 2018. Hiren is passionate about music and movies, besides being a fitness buff. He runs marathons, practices yoga, and loves trekking and the thrill of adventure sports.