The Indian television industry has seen a massive change in the last few years in terms of content play. While the fiction space has attempted to experiment, old cookies have, time and again, tasted delicious. News as a segment is still popular, yet facing a challenge from social media, pertaining to immediacy of information. The web entertainment mushrooming has also impacted content consumption patterns.
The Indian TV industry is at the threshold of a paradigm shift in the way content is being disseminated and consumed in India. In such a scenario, how will the medium evolve? How well will it straddle the imminent changes and face up to challenges, to stride into a future where it is still the de facto leader in the realm of Indian entertainment? What content will work in the future? The best in the TV business come together to discuss and debate.