As National Director of WPP ESP, the Entertainment & Sports Partnerships division of WPP Media, I lead strategy and execution across India’s most influential sports and entertainment platforms. I have anchored marquee partnerships including Apollo Tyres and Adidas with Team India, Google’s collaborations with ICC and IPL, and Nothing Mobile’s association with RCB, among several others shaping the country’s sponsorship landscape. I have also consulted RCB on their women’s team acquisition, strengthening the franchise’s long-term ecosystem strategy. Recognised for excellence, I am a recipient of the GroupM Choreos 2021 award and BusinessWorld 40 Under 40 honour in 2022.