With more than two decades at the forefront of global sports media, Shishir Gupta is a strategic leader shaping the future of sports broadcasting. As Head of Content Acquisition and Programming Strategy at Sony Pictures Networks India (SPNI), he drives long-term rights strategy and portfolio innovation, securing world-class properties including the UEFA Champions League, UFC, WWE, Australian Open, Roland Garros, Asian Cricket Council, and events of leading international cricket boards events. A founding team member of the Indian Cricket League, Shishir is known for combining commercial acumen with deep market insight to build enduring sports ecosystems. His leadership continues to redefine how premium sports content is acquired, positioned, and scaled across markets.