Ruhail Amin is Sr Journalist BW Businessworld and exchange4media. He is also the Executive Editor of BW Applause and Everything Experitial.com, the leading publications for experiential marketers.

Amin holds a masters in Mass Comm from the reputed MCRC Jamia and prior to BW Businessworld & e4m , he was associated with Times Now.

A seasoned professional, Pavithra brings over two decades of rich experience spanning various
verticals of the media and entertainment industry. Pavithra has been building teams and driving
revenue for Viacom18’s Hindi Mass Entertainment cluster for over 11 years. Her journey began as
revenue head on special projects, COLORS and currently she is the Revenue Head for COLORS SD &
HD. At Viacom18, Pavithra is a key enabler in the gamut of strategic planning and content
monetisation. She has been instrumental in growing the top line and bringing large ticket clients such
as Maruti Suzuki, Parle Agro, HUL, MPL, Tata Motors, Byju’s, L’Oréal, Mondelez and Vivo amongst
others – thereby delivering ingenious contemporary solutions to maximise value for the network as
well as for the clients. Pavithra also leads the Young Leadership Development Program (YLDP) for the
organisation thereby nurturing future leaders.
An alumnus of Mt. Carmel College, Pavithra started her stint in the media industry at the age of 22
with Star India where she handled the revenue portfolios for NGC, Star News and Channel V. She was
one of the founding team members at NDTV Media Ltd & by the time she turned 30, Pavithra was the
National Revenue Head for NDTV 24X7, India’s Leading 24 hours English News channel, one of the
youngest such leaders in the industry. Her contribution has been vital to Live India and News 24, her
additional responsibilities, wherein she led stakeholder management, brought industry-leading
practices, and built the team.
A firm believer in the ‘In it to Win it’ mentality and as a result of her working across major markets
such as Bangalore, Delhi and Mumbai, Pavithra brings rich experience in terms of regional market
understanding, a skill that is most sought after in the revenue function. She believes in being hands￾on and continues to keep her ears to the ground with extensive and deep engagement with teams,
clients, and agency partners. While sales are predominantly a numbers business, for her at its core it
is a people business and she thrive on the hustle the job entails. When not converting sales leads,
Pavithra loves to travel and is passionate about food and fitness. Balance is an essential part of her
ethos – whether in business or while being a doting mother to her twin boys.

An accomplished media and entertainment industry professional, Vivek brings with himself almost two decades of rich experience across revenue, marketing and content, leading large-sized multi-functional teams across media, telecom, and banking industries.
Vivek has a keen interest in curating content and has been the catalyst behind establishing the dedicated network branded content vertical in Viacom18, stitching together a strong ecosystem of revenue and creative skillsets. Prior to joining Viacom18, Vivek headed the Digital Content business for Entertainment Network India Ltd (ENIL) and worked towards transforming the organisation to a dominant digital content and solutions brand. In the past, he has also worked with Idea Cellular as Head of Infotainment Content services.
An alumnus of T.A.Pai Management Institute, Manipal with a Bachelor’s Degree in Commerce (Hons) from Delhi University, Vivek is a firm believer in ‘Where there is a will, there is a way’ and is always on the search for insights that will change the way content marketing works. Vivek feels his real strength is the people he works with and always believes in hustling with a purpose.
When not crafting solutions for brands, Vivek loves to travel and is an ardent music lover. Along with being a trained singer, he loves to strum a few chords on his guitar time and again.

Ms. Mansi Darbar is a passionate and determined media professional who has over 14 years of experience in the media and entertainment industry in India. 

She has been a Core Founding Member of some of the most ground breaking companies like ALT Balaji, Applause Entertainment and IN10 Media Network with experience across Television, Digital and Production.

Mr. Rahul Mahajan is one of those few journalists who started his career in TV journalism since
the inception of private news channels in the country. Although Rahul Mahajan has achieved the
echelon of success in TV journalism, still he finds satisfaction in conversing with aspiring young
journalists and enlightening them on true values of journalism.
Mr. Rahul Mahajan has been in the field of journalism for the last 23 years. During his tenure, he
has worked on every aspect of TV journalism be it reporting from the field or conceptualization
and execution of audio-visual programs to managing the commercial aspect of a TV station.
Having worked with the reputed Media Organisations like Jansatta and TV channels like Zee
News, Aaj Tak, Star News, News 24 and Doordarshan, he was entrusted with covering some very
important areas like Prime Minister’s office, Ruling Party, Parliament, Defence and Foreign
Affairs. As a reporter he specialised in covering the Prime Minister’s office, BJP, RSS, J&K (Anti- terror Operations) and Pakistan. He has been to Pakistan thrice and has covered various aspects of
India-Pakistan relationship. As an editor in various channels and news management person he
acquired the skill of managing news operations (Editorial and Technical) and leading a team of
newsmen and women.
He played a pivotal role in establishing Star news and News24. Rahul has served as Senior Editor
– Star News and Senior Executive Editor – News24. Rahul is known for launching news channels
from scratch and making them successful. The credit of starting news channels like News24, E24,
Darshan24, Bhaskar TV, and A1 TV goes to him. He has also contributed to the commercial and
editorial success of Doordarshan Channels while working with Prasar Bharti as Editorial Advisor.
At present, Mr. Mahajan is serving as Editor-In-Chief of the prestigious Rajya Sabha channel. His
term at Rajya Sabha TV was very successful in terms of attracting new viewers to its knowledge
based excellent programming with new experiments like Question Hour, Special Reports and Indepth analysis of the various National and International Issues. Rahul joined Prasar Bharati as its
Head of Content Operations in 2020 and has been involved in the revamping of its National
Channels for last two years.
Rahul Mahajan hails from Shimla in Himachal Pradesh and has done his post-graduation in
journalism from University of Himachal Pradesh.

Lloyd Mathias is an Business Strategist & Ind. Director. He invests, partners and collaborates with founders of early-stage companies in the areas of AI, EdTech, consumer internet, data analytics and digital technology
Lloyd is on the Boards of many companies as an Independent Director. He was the marketing head of HP’s APAC region. In previous corporate roles he was President & CMO of Tata Teleservices, Country Sales Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia.
Lloyd has been Chairman of MRUC the publishers of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA.
In 2007 he named among the worlds top 15 marketers, by Inter national list magazine – a list that celebrates international marketers behind outstanding cross border campaigns. In 2016 he was selected Asia Best Marketer.

Karthik is the Head of Branded Content at GroupM and also the Chief Content Officer for Wavemaker
Prior to this, he set up the social media practice for GroupM India and also led the digital insights agenda.
Before joining GroupM, Karthik was the Country Head for Nielsen’s online division and also for NM Incite – the joint venture between Nielsen and McKinsey
Karthik is a visiting faculty in many prestigious B-schools across India and a board member at MMA Global and I-COM (The premier global forum for marketing data & measurement)
• He is a screen writer and an independent film maker:
• His short films have been screened at SXSW (Austin) and IFFI (Goa)
• Karthik is also the host of multiple podcasts:
• The Filter Koffee Podcast:
• Which has been running for over 3 years with 160+ episodes
• The show chronicles the different sub-cultures and ideas that make up India
• Voices for Water
• A limited series on the various challenges that India faces as a country on Water
• VAUX podcast by MMA
• A show co-produced by MMA on the business of audio content