Karthik is the Head of Branded Content at GroupM and also the Chief Content Officer for Wavemaker
Prior to this, he set up the social media practice for GroupM India and also led the digital insights agenda.
Before joining GroupM, Karthik was the Country Head for Nielsen’s online division and also for NM Incite – the joint venture between Nielsen and McKinsey
Karthik is a visiting faculty in many prestigious B-schools across India and a board member at MMA Global and I-COM (The premier global forum for marketing data & measurement)
• He is a screen writer and an independent film maker:
• His short films have been screened at SXSW (Austin) and IFFI (Goa)
• Karthik is also the host of multiple podcasts:
• The Filter Koffee Podcast:
• Which has been running for over 3 years with 160+ episodes
• The show chronicles the different sub-cultures and ideas that make up India
• Voices for Water
• A limited series on the various challenges that India faces as a country on Water
• VAUX podcast by MMA
• A show co-produced by MMA on the business of audio content