Shashi Sinha, an Indian Executive who is the current CEO – India, Mediabrands, manages the second largest Media Agency Group that includes Lodestar UM, Initiative Media, Interactive Avenues, Mediabrands, Reprise, Rapport, Cadreon, Orion, & Magna Global in India. The group manages approximately 20% of the overall media spend in the country and is widely recognized for it’s strategic approach to media solutions across a wide portfolio of over 100 blue chip clients such as – Samsung, Amazon, Amul, Coca-Cola, Johnson & Johnson. Shashi is also actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI), the Advertising Agencies Association of India (AAAI), Past Chairman of Audit Bureau of Circulation (ABC), Past President of The Ad Club and Current Chairman of Broadcast Audience Research Council (BARC) and of Media Research Users Council India (MRUCI). He is also an honorable member of the prestigious Facebook India Client Council. Shashi is an alumni of IIT Kanpur & IIM Bangalore where he was recently conferred the “Most Distinguished Alumni Award”. An industry veteran with over 30 years of experience, where he has built a highly awarded team of professionals and organizations that today form the country’s leading media network.