Shashi Sinha, the CEO of IPG Mediabrands – India, heads the second-largestMedia Agency Group in the country, overseeing Lodestar UM, InitiativeMedia, Interactive Avenues, Rapport, Orion, & Magna Global. The groupcollectively manages approximately 20% of India’s media spend. Shashileads a proficient team, providing strategic solutions to a diverse portfolio ofover 100 blue-chip clients, including Samsung,Amazon, Amul, ITC, and Johnson & Johnson.

Actively contributing to the industry, Shashi has played key roles in bodies like the Advertising Standards Council of India (ASCI) and Advertising Agencies Association of India (AAAI). He currently chairs the Broadcast Audience Research Council (BARC) and serves on the board of Media Research Users Council India (MRUCI).

An alumnus of IIT Kanpur & IIM Bangalore, Shashi recently received the “Most Distinguished Alumni Award.” With over 30 years of industry expertise, he has effectively shaped a leading media network, driving excellence and innovation in the dynamic landscape.