As Chief Operations Officer at Madison Media Ultra, Jolene Fernandes Solanki has over 20 years’ experience in the media industry. Throughout her career, she has been responsible for diverse functions, including strategic planning and business leadership. Her experience spans FMCG giants such as Marico, Tata Foods, Loreal, Jyothy Labs, Parle, and many other brands across varied categories Viacom 18, Bajaj and many more.

Her work has led to multiple award-winning projects such as Saffola WHD, Tata Salt Missing I, Nutrikorner DTC with Tata Foods and AI-led innovation with MTV in 2018 winning Client of the Year awards on major digital platforms such as MMA and E4M IDMA.