Jayen Mehta is Chief Operating Officer (COO) at Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) which is India’s largest food products marketing organisation with annual brand sales turnover of Rs 61,000 crores ( US$8 billion)

Jayen has been associated with Amul since last 31 years. He has rich experience in domestic and international marketing of Amul products having travelled widely across India and more than 50 countries around the world.

He is a member on the Standing Committee of Marketing of the International Dairy Federation (IDF).

He has been awarded the Marketing Man of the Year 2018 Award by Ahmedabad Management Association and ranks amongst the top CMOs of India as rated by several industry bodies and publications.

He has also served as Managing Director of Amul Dairy, Anand in 2018.

Jayen is a graduate in business administration with University Gold Medal from Sardar Patel University, Vallabh Vidyanagar, Gujarat and has done post graduation in Rural Management from the Institute of Rural Management, Anand (IRMA).