Girish Hingorani is the Senior General Manager and Head –Marketing & Ecommerce of Blue Star Limited. He has over 25 years of experience in the Company handling marketing, advertising, strategic brand management, corporate communications, digital marketing, product management and field marketing. Over the years, Girish has been a key player in formulating Blue Star’s brand strategy and has been responsible for enhancing its equity which is now recognised as a premium, modern and aspirational brand. The various TV commercials created by Girish and his team over the last two decades have been immensely popular enabling the brand to stand out in a cluttered market.
Girish has had several stints in Blue Star including being the Head of its Corporate Marketing & Communications function. He was also responsible for setting up the Water Purifier business in 2016 as its Chief Marketing Officer. In his current profile, Girish is responsible for Marketing of all consumer products viz Air Conditioners, Water Purifiers, Air Coolers and Air Purifiers including Product Management. He is also the business head of the unified Ecommerce team of Blue Star responsible for Ecommerce Sales and Marketing for all products.