Amit Sethiya is currently serving SYSKA Group as Head Marketing to drive the Marketing deliverables for its FMEG (Fast Moving Electrical Goods) products like LED/Personal care appliances/Mobile Accessories/Wires and Cables/Home Appliances/Smart Home Products segments.
Mr. Sethiya is a result-oriented professional having more than 18 years of rich cross-category experience in delivering optimal results & business value in high-growth environments in various categories like Steel, Real estate and Consumer electronics with leading brands through Integrated Marketing Communications, Branding, Digital and Social media marketing, Consumer insights and research, Product launches, Market Segmentation and business development activities, Public relations and more. He has experience across all facets of business development, strategic management & leadership, project management and sales. Proven capabilities in designing innovative marketing strategies to generate desired resonance across potential market segments. He has previously worked with renowned business Groups like JINDAL and TATA before taking the marketing role with SYSKA – A highly diversified business entity head-quartered in Pune.
He has played a key role in positioning SYSKA LED as a thought leader brand within the category and in the strategic lateral expansion of the brand in more than 5 new product segments in last 5 years making SYSKA a household name for millions of customers across geographies, gender and age.
Apart from marketing, Amit is passionate about music, teaching, writing and public speaking. He has been a Radio Jockey with Akashwani’s FM channel in Mumbai for 8 years and also takes keen interest in teaching B-School students from leading institutes in the country.