Chrome Data Analytics and Media is a technology-driven market research firm with a Pan-India on-ground presence. It stands as India’s first and only Analytics firm that consolidates TV connectivity reports across all modes of delivery- Analog, Digital and DTH from 3400+ Cites and 5,99,000+ Villages. Chrome DM has worked for over 500 Channels in the Broadcast Indus-try including the big four: STAR, Zee, and Sony & Viacom.

Chrome DM is empaneled with NFDC, Group M, and DAVP, and further certified by EY and Bureau Veritas. As of September 2022, the organization employs 650+ field staff and 450+ tele-callers speaking over 22 lan-guages to gather data from around the country. The company has now recently launched COTT, India’s first digital measurement PaaS to analyze viewer’s consumption and behavior towards OTT platforms where it offers an overview of top platforms, genres, shows, artists, and binged content.

Chrome DM also runs a Consumer Research and Brand Analytics (Chrome Brand Pulse) division which has worked towards consumer research for brands from across the auto-mobile to cement sector.

Chrome DM has worked for over 500 channels in the Broadcast Industry, including the big four: STAR, Zee, Sony, and Viacom. Chrome DM is empaneled with Group M, DELL & KPMG, and is a member of MRSI. The company is further certified by ISO 9001:2015 for Quality Management System & ISO 27001:2022 for Information Security Management Systems, EY, and Bureau Veritas.

The company has also recently launched Chrome Digital Track, which aims to report im-portant metrics in the publisher’s online presence and engagement across various digital plat-forms and devices. The report would include social media, native websites, native apps, live streaming, connected TV, and other digital channels.