Sanat Kumar is a Revenue, Growth & Marketing Advisor with over 20 years of experience driving audience growth and monetization across media, digital, audio, and consumer insights. He has delivered ₹100+ crore in incremental revenue through strategic IP monetization, go-to-market innovation, and digital transformation.

As former EVP & National Marketing Head at Music Broadcast Ltd (Radio City), he led national brand strategy across 39 markets, achieving 26% digital growth and building high-value partnerships across OTT, sports, and creator ecosystems.

Sanat brings a rare blend of data science, consumer insight, and marketing leadership, having worked with global brands like Unilever and P&G at Kantar and leading media strategy at MullenLowe Lintas.

Today, he advises media and entertainment companies on growth, monetization, and future-ready marketing. His perspectives challenge conventional thinking on how legacy media can win in the platform era.